Menu Engineering Matrix

Categorize menu items into Stars, Puzzles, Plowhorses & Dogs to maximize profit

Enter Menu Items

Item NameFood Cost (₹)Selling Price (₹)Monthly Sales

⭐

1

Stars

🧩

1

Puzzles

🐴

1

Plowhorses

🐕

1

Dogs

Menu Analysis Results

ItemCategoryProfit/ItemSalesTotal ProfitRecommendation
Butter ChickenStar₹230150₹34,500Maintain quality, feature prominently, consider slight price increase
Dal MakhaniPlowhorse₹140200₹28,000Reduce portion or cost, pair with high-margin items, consider price increase
Truffle PastaPuzzle₹25030₹7,500Increase visibility, train staff to recommend, consider repositioning
Garden SaladDog₹12025₹3,000Consider removing, rebrand, or significantly rework the dish

Avg Profit Threshold

₹185

Avg Sales Threshold

101

Total Revenue

₹105,750

Total Profit

₹73,000

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